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Make The Shift


May 13, 2021

EPISODE 18

If you are building your business from the ground up, you will likely need advertising campaigns to bring people into your email list. These ads need to lead to something that will immediately catch the attention of your potential customers. Offering the right kind of content is key and a great way to encourage customers to engage with you.

 

The method I have developed combines a passive lead builder with an active lead builder. Both of these lead builders highlight a specific struggle and present a micro-solution to that problem. Overall, they teach to a topic that corresponded to your upcoming course or program. In this episode, you will hear my tips on implementing these strategies. You’ll also hear me coach an early online business owner through her questions of how to narrow down her audience and topics for a possible lead builder.

 

>>If you want to join other course creators and get free trainings and tools, join my free Facebook group, Shift with Success

 

>>For full show notes and more resources, head to destineeberman.com/podcast.